Not merely nonsense. Not garden-variety rubbish. Pure flummery — the premium grade, undiluted, without apology.
Pure Flummery. is for the person who has developed a finely calibrated detector for empty words, hollow gestures, and elaborate nothing — and appreciates a term that captures all three in two syllables with considerable style.
Part of the Clever & Curious collection — old-fashioned words that are simply more fun to say, rendered in editorial type with the confidence of someone who has never once been fooled twice.
